Trust and satisfaction: the keys to client loyalty in mobile commerce
نویسندگان
چکیده
منابع مشابه
Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
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Customer Satisfaction and Loyalty of E-commerce in India
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Researchers have previously examined the Technology Acceptance Model [TAM] in many contexts, including the Internet. More recently TAM has been enhanced to include a hedonic component of enjoyment but the effect has rarely been investigated in a mobile commerce context. In addition, specific antecedents of TAM related to design aesthetics have not been examined within the mobile domain. Our res...
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abstract this mixed method study examines whether there is any relationship among the variables of the study (job satisfaction, social capital and motivation). the researcher considered job satisfaction and social capital as independent variables; motivation is the dependent variable of the study. the researcher applied a questionnaire to assess each variable. to measure efl teachers’ job sati...
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ژورنال
عنوان ژورنال: Academia Revista Latinoamericana de Administración
سال: 2016
ISSN: 1012-8255
DOI: 10.1108/arla-12-2014-0213